BING

Decode Jay-Z

In the weeks leading up to the launch of Jay-Z's autobiography, Decoded, we released the contents of each page in contextually relevant places around the world. Using our interactive web experience powered by Bing Maps, fans used clues to zero in on the location of each page and assemble the book digitally before it hit stores.

For my first job in advertising, I assisted on copy development before moving over to production. I worked alongside the senior digital producer, managing the CMS of the interactive website, organizing content, and executing other various production tasks. Today, the role might be considered content production, but the team decided to instead honor me with the title Director of Polygons. To this day, I am the only Director of Polygons to receive a Cannes Lion.