THE CLINTON FOUNDATION

Not There

On the 106th International Women's Day, the world woke to find that on books, magazines, billboards and online, some of its most iconic women were not there. This symbolic act reflects what an exhaustive set of data collected by the Clinton Foundation says about the state of women's affairs: we've made some progress, but we're not there yet on gender equality.

My partner and I were brought on to help our creative directors execute the campaign. As the sole copywriter, I worked closely with my creative director to help develop the film, crafting script after script to respond to the evolving brief. I was also integral in developing the site architecture and telling our story section by section.

Art Director: Inna Kofman
Creative Directors: Casey Rand & Karen Short